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	<title>Joe Russo - 3d artist &#124; animator &#187; h&amp;r block</title>
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		<title>H&amp;R Block Spot</title>
		<link>http://www.joerusso3d.com/2009/2/hr-block-spot</link>
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		<pubDate>Fri, 09 Jan 2009 19:16:26 +0000</pubDate>
		<dc:creator>Joe</dc:creator>
				<category><![CDATA[Professional]]></category>
		<category><![CDATA[3d]]></category>
		<category><![CDATA[after effects]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[h&r block]]></category>
		<category><![CDATA[maya]]></category>
		<category><![CDATA[mental ray]]></category>
		<category><![CDATA[pixel farm]]></category>

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		<description><![CDATA[[See post to watch Flash video] Breakdown [See post to watch Flash video] Ok, this update isn&#8217;t anything visually spectacular, and it&#8217;s not supposed to be. I want to show the technical process of something that is fast and looks simple, because there are still a lot of steps that go into live action tracking [...]]]></description>
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<p>Breakdown</p>
[See post to watch Flash video]
<p>Ok, this update isn&#8217;t anything visually spectacular, and it&#8217;s not supposed to be.  I want to show the technical process of something that is fast and looks simple, because there are still a lot of steps that go into live action tracking / integration.</p>
<p>The spot needed a 3D grapple with a rope to be tracked in, so I modeled the grapple, hand tracked it in maya using the footage as a backplate, simulated the rope using nCloth, and simulated the smoke using FumeFX.</p>
<p><strong><a href="http://pixelfarm.com">Pixel Farm</a></strong> Credits</p>
<p><strong>3D Artist + Animator + FX Artist</strong><br />
<a href="http://www.joerusso3d.com/">Joe Russo</a></p>
<p><strong>Compositor</strong><br />
<a href="http://www.linkedin.com/pub/tom-doeden/8/262/766">Tom Doeden</a></p>
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